The most memorable aspect of the meeting or event you plan (aside from the food) is likely to be the program. Hiring the right speaker(s) to address participants is crucial. Following are the basics to keep in mind:
a. Know the program objectives.
b. Understand audience needs.
c. Ask for references.
d. View a demo video.
e. Don’t assume that all celebrities know how to deliver an effective speech.
f. Provide speakers with good information so they give you what you want. Also make sure you are on top of her travel arrangements and other needs.
g. Reach out to your network to identify the speaker(s) who will best help you achieve the event’s objectives and are within your budget (do not ask or expect professional speakers to appear for free).