Sit down with your manager and talk through the end goal of the meeting/event. Is it to generate revenue? Secure new clients? Get publicity? Also make sure that your topic is truly relevant to your audience. Keep this goal in mind as you proceed through the rest of the list. If it’s your manager making this final decision, confirm this crucial info before starting the process. Ask how he imagines the setup, amount of guests, budget, global itinerary, date and back up date possibilities.